Mar 3, 2021You do you: Increase revenue and market share with your differentiatorI was walking my dog the other day and looked up, higher than average. I pass this community garden often, but never paid close attention to the sign. It’s not just any community garden. It’s a pollinator garden. …Brand Strategy4 min read
Jul 15, 2019Are you having the right marketing conversations with your ideal customers?One simple exercise that will change how your marketing performs It’s easy for brands to lose sight of who they’re talking to, and how. Focus gets tied up in the development of the product or service itself, competition or operational issues. In some cases, the feeling is that the value proposition is so good that everything is just “working”–but no…Audience Engagement7 min read
